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If I was Barnes & Noble

The New York Times published a couple days ago a piece about Barnes & Noble. The title would set the mood: “The Bookstore’s Last Stand.” Well, that’s disheartening, specially when the focus of the story is about the nook (B&N’s response to the Kindle).

Really? The bookstore’s last stand is an e-book reader?

So, I started thinking: “What would I do if I was Barnes & Noble?” (or at least its CEO).

First of all, if I was Barnes & Noble, I would focus on the joy of reading a “live”, real book, instead of trying to catch the digital counterpart. Let me explain.

In that article I learned that B&N’s history goes back to 1873, before there were cars, the time when reading meant much more than today. Just imagine what a book did for a person at that time.

Funny thing is, books still have that magic. Specially paper books.

So, if I was Barnes & Noble I would use my budget to bring back the joy of reading a paper book. Imagine the possibilities. B&N could be the leader in the “offline” reading world: book clubs, dads reading to their kids, promoting the joy of turning the page and figuring out what’s next.

If I was B&N I would redesign my stores and make them more accessible for readers. I would put more tables, more chairs (confortable chairs). I would take off all hint of digital life (staring by turning off the free wi-fi) and make it a place to relax.

If I was B&N I would use my partnerships with the publishers to make readers feel special. I would do events, sure, but imagine that B&N hosted special readings with the authors’ true fans.

Why am I writing about B&N? Because I like them. I truly do. I spend at least 45 minutes there every time I visit (I have one within walking distance from where I live).

Sure, books may be cheaper at Amazon, and some of them are to be bought used (for which I’d recommend Better World Books), but for that feeling of walking through knowledge and world inspiration, B&N is the leader.

 

2011 to Read List.

The Book of Awesome cover.

Image via Wikipedia

I love reading. Specially non-fiction books. Here are some of the books I’m looking forward to read and apply in my life this year (please feel free to recommend one of your favorites):

I will update this list as I find out about interesting stuff to read.

Happy reading!

I just discovered 1000 Awesome Things. Awesome blog (I’ve added the book to my “to read” list.

#340 Feeling it in your bones Born and blasted into the world you’re a baby brain with wide eyes, chubby legs, and cloudy thoughts. Mom lifts you and picks you, eyes open and close, and fogs rise and settle. Tears stream and faces scream as your swirling brain twists and turns into thoughts… Nothing makes sense till it does. Nothing feels right till it does. Chalk raps on blackboards beside times tables, language stirs sounds into sentences, and stories send you flying into … Read More

via 1000 Awesome Things

January 1st represents the start of a new cycle, an opportunity to recognize what we’ve been doing wrong and change it. A lot of people start diets, go to the gym and, in general, there’s a sense of optimism in the air.

With that in mind, here are my New Year resolutions for investors. I believe they will help you reduce your anxiety and have a more pleasant investment experience. View full article »

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